QC Economics
BUS344 - Marketing Research (formerly ECON344)

BUS344 - Marketing Research (formerly ECON344)

3 credits
A study of the nature of scientific research methods applied to the solution of marketing problems. Emphasis on planning projects and formulating the problem; methods of gathering data, including applications of sampling; interpreting data; and presentation of the results. Some attention is given to a discussion of the essential features of the applied areas of motivation research, advertising research, product research, and sales research.
Prerequisites: ECON 243 and 249